Pop-Tarts Rant

Pop Tarts Rant We all know them even if we wont admit to eating them. That thin layered crust with some sweet sugar gel pinched and sealed inside. A sugar glaze frosting with colored stuff, I wouldn’t call them sprinkles like the colored sprinkles from Carvel but festive looking all the same. Usually they come in fruit flavors with or without frosting. I dig the S’mores artificially flavored variety. They’re made for toasting with silly instructions and warnings printed on the box. Like remove pastry from pouch before toasting. Make sure to use the lowest setting and for only one cycle. Make sure to let them cool before carefully removing from appliance so you don’t burn yourself.  Most times I won’t even toast them. That is that I’m rarely by a toaster when I open the box and they don’t last long after they’re opened. The box. That’s where this rant begins. Packaging. Waste. I wont go psycho and start measuring said tart dimensions with box area nor comparing the volume of box capacity to 8-pack actual bulk volume. I will document the waste with a few photographs to illustrate a common problem found in most product packaging but especially prevalent in pre-fab convenience foods.

From the get go there is a basic size discrepancy. Through deceptive wrapping an initial coverup is evident once pulled from the box.

poptart3.png When folded over the pop is out of the tart. poptart4.png Just look at the height difference. Madness. And don’t fret for the width is not left out of the equation. When fully unwrapped the entire scam unravels as clearly evident when placed on the box front panel. Though an attempt to rectify this has been made with the addition of two additional tarts to the previous 6-pack count, only a net 3 ounces of weight has been added to the total package of 8. This package could handle the contents of the 12 pack”double-wide” which if truly was doubled would be a 16-count box. Grrrr.

Pop Tarts Rant

No comments yet.

Leave a comment

You must be logged in to post a comment.